Being the go-to stand at an exhibition is every exhibitor’s dream. To have people pouring into your stall will give you a chance to pitch your services or products like there’s no tomorrow. As you build relationships and bonds with people, you also increase your chances of becoming a memorable brand in the potential customer’s mind.

Gaining traction at any event can be tricky let alone exhibitions. Competition is normally high and overwhelming messages can become boring to attendees. So how do you break through the noise as a brand and make your stand the one to look out for at the next exhibition?

There are tricks and rules that can get you to this stage. Exhibition stands built by Aspect Exhibitions utilize many tricks in the book as their experienced and skilled team have been doing this for years. They have enough knowledge of what works and what doesn’t. After reading this article, you will gain ideas on how to implement them into your strategy and wow your audiences.

• Remember your stand is your shop window. Keep things creative, innovative yet remarkably simple. Images speak louder than words, so use text sparingly and never put too much information on your marketing materials. This will only detract from the message you are trying to convey. Using simple yet interesting stands will always deliver the message you want.
• Incorporate something fun and memorable. You can let your imagination run free on this one. As long as you stay in line with your brand’s philisophy and marketing objectives, you will be able think outside the box in terms of how you are going to draw people into your stand. This can be through clever use of media, sounds, entertainment, visual effects or even delicious food or drink. Whatever you choose, it needs to be something that gets people talking and keeps them spreading the word about how awesome your exhibition is!
• Also come back to the branding board. Creating visuals on a stand that are completely in line with your brand is not easy. So try to choose signages and posters that work in favor of the image you want to portray.
• Use giveaways, but be careful. Giveaways can be a great way to attract visitors to your stand. However, they must be the right giveaways. Too many brands go down the tacky, cliché and overused route. This won’t work if you want to attract a higher footfall to your stand. So be inventive when shopping for ideas and talk to other brands about their past successes. Also talking to the stand hire company will give you a better idea of what has worked and what normally falls flat. If you still want to hire a stand but are unsure who to choose, look into exhibition stands built by reputable companies, such as Aspect Exhibitions.
• Make use of the ‘crowd effect’. Tell people about your event and invite as many friends, potential partners or people you know as possible. Why? Because once you have a group of people in your booth, more people will come over. It is called crowd mentality and it works! Busy stands definitely draw more people.

Hopefully, we have given you some good ideas when it comes down to creating the ideal stand that draws in more people. It’s important to be popular at these big ticket events as the amount of potential sales and relationships you can build for your company is immense!