A website that has a responsive design provides an optimal viewing experience. It means you will be able to read the content and navigate with much ease across a wide range of devices like smart phones, tablets and desktop computers. How is this achieved? It can only happen when the website’s navigation elements (images, text, layout and video/audio players) are designed to adjust themselves depending on the device while maintaining optimal view and navigation.

Here are some of the benefits of having a responsive web design:

• Flexibility

Any website that is responsive allows content and images to move freely across all devices with different screen resolutions. The design creates flexible and responsive web pages thereby optimising user’s browsing experience on all devices.

• Improved user experience

A responsive design allows the user to access the website content through the device of their choice at any given time. Improved user experience is gained whether a person is using a desktop, tablet or a smart phone. This allows all people including busy professionals on the move and students doing research to access content in your site anytime. This means they do not have to resize or scroll for them to access the site from their preferred devices.

• Increasing your reach

Having a responsive website allows you to reach tablet and mobile users. A responsive web design has become important as a result of the increased use of the Internet and the proliferation of web applications on different devices. This means you can reach out to so many people with your products and services.

• Increasing visibility in search engines

A responsive web design allows you to make one website accessed across a variety of devices. This is because it will use one URL and the same HTML making it easier for search engines to crawl, index and organise the content. This is a complete deviation from the traditional way of having different URLs and HTMLs making search engines to crawl and index multiple versions of the same website. With a responsive website, users are able to share, interact with and link to the website compared to a non-responsive version. It also means that you can now focus on link outreach with an effective search engine optimisation strategy. It allows you to save time and cost since you have unified strategies and techniques to enhance web presence on a single site. For more information, you can contact professional web designers to know how this is done. You can also take advantage of Manchester web design by www.red-fern.co.uk and get a responsive website for your business.

• It makes it easy to manage the website

Managing one site is much easier than managing two sites i.e. the desktop and the mobile version. Firstly, you do not have to run two separate SEO campaigns. Secondly, it takes much less time to manage the content since you will only have a single administrative interface

• It is cost effective

Having one site that is easy to navigate and access from different devices is cheaper than getting two designs for mobile and desktop.  With a single responsive web design, you can save money on web design costs, SEO campaigns and content management systems.

With continued increase in smart phone and tablet sales, a responsive web design is essential to remain competitive. Furthermore, content consumption on mobile devices will continue to increase in the foreseeable future.