Category Archives: Marketing

Trade Show Checklist – The Essentials

Your company is probably making a considerable investment in their next trade show, and why not? Every important potential client will be there looking to see what you and your competitors have on offer. You need to make sure that your investment is directed toward those things that position you positively in the industry’s mind and create a good payoff for your company. Here is what you need to do to ensure this is the outcome. Plan everything out The planning phase for the trade

How To Be The Go-To Stand On Your Upcoming Exhibition

Being the go-to stand at an exhibition is every exhibitor’s dream. To have people pouring into your stall will give you a chance to pitch your services or products like there’s no tomorrow. As you build relationships and bonds with people, you also increase your chances of becoming a memorable brand in the potential customer’s mind. Gaining traction at any event can be tricky let alone exhibitions. Competition is normally high and overwhelming messages can become boring to attendees.

How To Rock The Social Media Aspect Of Your Online Marketing

Social media has become the new word of mouth and it is growing ever more so as the years go by. It offers, for businesses, a community fuelled form of advertising which, when used correctly, can do wonders for the digital marketing of your company or website. Although perhaps I’m making it sound like a luxury that can boost your advertising efforts, when what I should be pointing out is, that in this day and age, social marketing is absolutely crucial for any business that wants to stay in the

Successful businesses with clever marketing campaigns

One of the keys to business success is getting your brand noticed and remembered. That's the whole point of marketing, after all. However, with so many brands competing with each other to be seen and heard, it takes something really special to get your message out there. In recent years, the spread of technology has opened up a wide range of choices for companies looking for unique marketing opportunities and, as a result, we've seen some truly creative campaigns that have led to major successes